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As you know from reading this blog, I'm a student of the consumer buying journey. Toward that end, I highly recommend this McKinsey report that provides great insights about the next wave of innovation impacting how consumers experience brands and buy. The future they paint is very near.
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Check out this site courtesy of Rob Baker.
Nice way to make your point Mr. or Miss designer who built it.
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I updated my presentation from last year -- you might say it's "new and improved" ;)
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