Todd Ebert

I've Moved

I decided to upgrade my digital presence to a full blown Wordpress site and blog over at www.toddebert.com.  So come on over and visit me there.  

Redundant Man of Redundancy Says Be Careful What You Post

I'm guessing that Santa is the least of Justine Sacco's worries right now.

My lame attempt at a meme about Amazon Prime Air

Clearly I'm no comedian or graphic designer but it's the thought that counts. 

What type of holiday shopper are you?

No surprise but I'm a blend of two types: online shopper + local connoisseur.

Who doesn't love bacon?

Nice to see a local business cut through the clutter of bad names like AAAA Plumbing from the days of competitng for the top spot on the yellow pages.  

This is simple and memorable branding, that also works really well for digital marketing. That said, they could've used images of bacon on the B and P to make it pop more ;)  

Help Please! What's a good mission statement for a marketing team?

Well, it's that time of year again when we do annual plans.  This time around I'd like to clearly lay out the mission statement for my team so our role and contribution is super clear to all stakeholders [including my team].  

Toward that end, I'd like your thoughts and suggestions on my first draft. 

To create marketing programs, content and tools so engaging/educational/useful that “Premium SMBs” want to do business with us [leads], our Sales teams have an easier time turning prospects into clients, and we keep clients for a longer time. 

What do you think?  Is it clear? What is missing?

The World's First Site Devoted to the Deplorable Problem of Lead Leaks

Our goal is to make marketing so useful that people not only seek it out but stick around once they visit.  Toward that end I'm proud to announce our latest effort aimed at helpfing businesses solve the deplorable problem of lead leaks. What the heck are lead leaks?  Essentially they are the places in your sales and marketing process where you are losing potential customers to competitors because your marketing, website, or follow-up isn’t up to par.  Or stated another way, the places where you are throwing away customers and revenue. 

Two quick examples of lead leaks:

• What percent of your website visitors leave without contacting you? Not having a fresh, professional, conversion-friendly website is like turning away potential customers at your front door.
• How many of your calls go to voicemail or are after hours? Waiting too long to follow up with new contacts (even just more than an hour) usually means they choose someone else.  

These are just a couple of common lead leaks, but there are so many more.

Anyway, it was driving us crazy to see so many businesses waste so many of the leads they’re working so hard to get – without even knowing it. So, we created an entire website dedicated to educating the world about lead leaks and helping businesses get more customers from their marketing.

Check out the site at www.dontleakleads.com for helpful info like:

• Candid “leaks on the street” videos with real consumers that will open your eyes to the problem
• Ebooks, articles, infographics, and presentations explaining the most common ways businesses leak leads (and what to do about them)
• A Marketing Math calculator that enables you to calculate the number of customers and amount of revenue you could get by fixing lead leaks
• Other fun stuff like videos and memes you can share

Bringing the Buying Funnel to Life - Literally

I guess our "Don't Leak Leads" marketing campaign is resonating with the Sale & Service team who brought it to life in their Halloween costumes. 

Sneak Preview

The team is finishing off a great new marketing campaign and to get some internal buzz they made this simple time lapse video. More goodness to come soon...

 

 

Are you leaking leads? New infographic shows you where to check.

More fun with funnels. Our best infographic yet.  Make sure you aren't leaking leads at each step of the buying journey customers take to discover, contact and choose your business. 

See more on the ReachLocal Learning Center