Image from my ebook: How Consumers Buy Today: Harnessing the Buying Journey to Get More Customers.
The "Good" - applying leadership principles to make your team more effective
Here are my 5 favorites out of the 18 lessons in the article. You can find the rest at Chally.com.
Being responsible sometimes pisses people off. My thoughts -- You have to make the hard choices because most people won't. You can't procrastinate, treat everyone equally or worry about being nice. Doing that only makes things worse for everyone.
Never neglect details. When everyone's mind is dulled or distracted the leader must be doubly vigilant. My thoughts -- You have to execute the details or the strategy is worthless. Vision alone does not equate to success.
You don't know what you can get away with until you try. My thoughts - In today's hyper competitive market (especially in my space - online marketing) you can't be timid or sit around waiting for approvals. Better to try, fail and learn from it than to do nothing. Of course you need to take measured risks not reckless ones.
If it ain't broke don't fix it is the slogan of the complacent, the arrogant or the scared. My thoughts -- You have to constantly be trying to improve your strategy, tactics, processes and execution because the competitors are not standing still.
Plans don't accomplish anything. Theories of management don't much matter. Endeavors succeed or fail because of the people involved. Only by attracting the best people will you accomplish great deeds. My thoughts -- You have to have the best people to get the best results. And you have to create the right environment for success - that means managing by getting into the trenches, leading by example, rewarding hard work, innovative thinking and creativity while weeding out the poor performers (see number 1 above).
The "Good" - knowing that there is no such thing as overnight success
I’m not going to do a full reviews here, since honestly I’ve hated book reports ever since 5th grade. That said, I recommend both books as they are quick reads with wisdom on how to turn your unique talent/passion into a business that provides happiness and hopefully some income. While chock full of lessons on how build your personal brand via social media, the key message I took away is an old fashioned one that is lost on most people today….work hard!
McLeod’s third chapter is titled “Put the hours in” and Vaynerchuk devotes a section to “Hustle.”
Per McLeod: “Doing anything worthwhile takes forever. Ninety percent of what separates successful people and failed people is time, effort and stamina.”
Per Vaynerchuk: “Too many people don’t want to swallow the pill of working hard every day….if you’re making money through social media, you don’t get to work for three hours and then play Nintendo….That’s lip service to hard work. No one makes a million dollars with minimal effort unless they win the lottery.”
I know this isn’t exactly a new/original concept, but as a marketer I see a lot of business/creative people who think they can come up with a great idea and that is will take off virally via social media. Overnight success is a myth and I like that these authors don’t go there just to sell more books (see all the authors of day-trading and real-estate investing books for that).
Check out the books for loads of useful marketing strategies/tactics for harnessing the power of the social web to build your brand. While it doesn’t fit into the theme of this post, I absolutely loved Vaynerchuk’s ninth chapter entitled “the best marketing strategy ever.” It’s one word long: CARE! It’s so damn simple but so powerful. I need to give it more thought and bake it into my 2010 marketing plan for my company, then I’ll write another post.
I recommend that you read Sergio Zyman's first book, "The End of Marketing as We Know It." Sergio is infamous as the guy responsible for the biggest flop in the history of marketing....New Coke. He's come a long way since then and now runs one of the top marketing consultancies in the country. While his book is primarily about consumer marketing, the lessons within are applicable to B2B marketing as well. I was hooked by the first sentence of the first chapter.
"The sole purpose of marketing is to get more people to buy more of your product, more often, for more money."
It's a simple but powerful definition of marketing, and I love it because it reminds people that marketing is a critical strategic function and not just a tactical group that does advertising, promotions and PR. Here are some other key takeaways from the book.