Chris Murray: The Marketing Gurus: Lessons from the Best Marketing Books of All Time
Sergio Zyman: Renovate Before You Innovate: Why Doing the New Thing Might Not be the Right Thing
Seth Godin: Purple Cow: Transform Your Business by Being Remarkable
Chip Heath: Made to Stick: Why Some Ideas Survive and Others Die
Malcolm Gladwell: Blink: The Power of Thinking Without Thinking
Seth Godin: All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World