The "Good" - collecting and assembling hundreds of marketing best practices and lessons learned, then sharing them for free
The good folks at MarketingSherpa just released their 7th annual edition of the 'Wisdom Report'. Quoting their intro, "...this report compiles the shiniest gems of wisdom chosen by Sherpa's editorial team from hundreds of submissions by your colleagues. Many of these words of wisdom are not big-sky ideas. Many are simple and straightforward tips you can plug into your marketing plans right now."
I am honored that they selected one of my submissions on building a simple, inexpensive dashboard to measure PR and Media Relations effectiveness (page 70). I originally wrote about our homegrown dashboard in this post last year. It has been a very useful tool that I would be happy to share so shoot me an email if you'd like a copy.
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