Todd Ebert

A seasoned B2B veteran, with over 17 years of experience in corporate marketing, product marketing, brand strategy and marketing communications at technology startups and Fortune 100 enterprises.

As Vice President of Marketing at ReachLocal, Todd leads a team responsible for developing and marketing the ReachLocal brand globally. A seasoned B2B veteran, Todd brings over 17 years of experience in corporate marketing, brand strategy, market research, new product development, product marketing, and marketing communications at technology start-ups and Fortune 100 enterprises. Prior to joining ReachLocal, Todd was Vice President of Marketing at Entrust, a publicly-traded security software company. Before Entrust, Todd led marketing efforts for an Internet start-up, managed Internet products in the small business division of Sprint, and held global product marketing roles at Pfizer and 3M. Todd earned an MBA from The McCombs School at the University of Texas at Austin and a B.S. in Business & Economics from Lehigh University.

My Value Props:
Proven track record of building and leading high-performance marketing teams that drive results.
Deep management and marketing training at Fortune 50 companies combined with roll-up-your-sleeves entrepreneurial experience at technology startups.
Unique combination of analytical insight, strategic-thinking and hands-on leadership skills.
Consistently recognized for collaborative style that forges strong relationships, both internally with R&D, finance, operations and sales teams, and externally with partners and customers.
Exemplary communicator -- confident, articulate and persuasive.

My Industry & Vertical Experience:
B2B (Enterprise & SMB)
Digital Advertising, Software, Telecom, Medical Devices, Industrial Products, Financial Services

My Strategic & Tactical Experience:
Corporate strategy, brand strategy, product positioning, product marketing, product management, market research, new product development, ecommerce, alliance and partner development, marketing communications, sales communications, direct marketing, demand generation, CRM (customer acquisition and retention), online advertising, public relations, search marketing (natural / organic SEO and pay-per-click advertising / PPC)