Nice to see a local business cut through the clutter of bad names like AAAA Plumbing from the days of competitng for the top spot on the yellow pages.
This is simple and memorable branding, that also works really well for digital marketing. That said, they could've used images of bacon on the B and P to make it pop more ;)
Well, it's that time of year again when we do annual plans. This time around I'd like to clearly lay out the mission statement for my team so our role and contribution is super clear to all stakeholders [including my team].
Toward that end, I'd like your thoughts and suggestions on my first draft.
To create marketing programs, content and tools so engaging/educational/useful that “Premium SMBs” want to do business with us [leads], our Sales teams have an easier time turning prospects into clients, and we keep clients for a longer time.
What do you think? Is it clear? What is missing?
Our goal is to make marketing so useful that people not only seek it out but stick around once they visit. Toward that end I'm proud to announce our latest effort aimed at helpfing businesses solve the deplorable problem of lead leaks. What the heck are lead leaks? Essentially they are the places in your sales and marketing process where you are losing potential customers to competitors because your marketing, website, or follow-up isn’t up to par. Or stated another way, the places where you are throwing away customers and revenue.
Two quick examples of lead leaks:
These are just a couple of common lead leaks, but there are so many more.
Anyway, it was driving us crazy to see so many businesses waste so many of the leads they’re working so hard to get – without even knowing it. So, we created an entire website dedicated to educating the world about lead leaks and helping businesses get more customers from their marketing.
Check out the site at www.dontleakleads.com for helpful info like:
The team is finishing off a great new marketing campaign and to get some internal buzz they made this simple time lapse video. More goodness to come soon...
More fun with funnels. Our best infographic yet. Make sure you aren't leaking leads at each step of the buying journey customers take to discover, contact and choose your business.
See more on the ReachLocal Learning Center
I couldn't resist sharing this Vine video my daughter made featuring our dog Carmel [funny what happens when we're not home during summer break].
I know that video has nothing to do with business marketing, but 1. it's cute, and 2. it reminded me that you can convey a lot in just 6 seconds of video. So why don't more businesses use video to bring their stores/services/people to life and differentiate them from all the other boring competitors out there? Many I talk to think it's too hard, or takes too much time [scripting, lighting, editing, music, etc.] but that's just not the case. Vine and Instagram make it so easy the Geico caveman could do it.
Every marketer leaks leads from their sales funnel so we created an ebook to help them plug the holes and get more customers.